Pelatron's Logo

About our Logo

The “makau” (Hawaiian fishhook) was used by ancient Hawaiian fishermen to catch fish near the shore and in the open ocean. They fashioned hooks from bone, whale tooth, shell and wood. Today the Hawaiian fishhook symbolizes strength and prosperity.

The fishhook in the Pelatron logo was inspired by a young native Hawaiian artist who created this art piece to celebrate his cultural heritage. Crafted from wood, the artist presents a physical depiction of an ancient Hawaiian creation chant that tells the story of the demi-god Maui, who used a divine hook named Manaiakalani to bring to the surface new land from the deep ocean floor. Puaali’iokukunaokala Kim’s artwork is proudly displayed in the Pelatron reception area.

For the Pelatron family, the hook is a spiritual symbol that tells us to hold fast to the “nā mea kapu” (the sacred things) from the depths of antiquity as we sail towards the rising sun that heralds a new day, bringing new knowledge, opportunities and prosperity.

The Maui chant below is an excerpt from Queen Lili’uokalani’s family chant.  Lili’uokalani reigned over Hawai’i from 1891 until the Hawaiian Monarchy was overthrown by American businessmen in 1893. 

Go hence to your father,
'Tis there you find line and hook.
This is the hook-'Made fast to the heavens-'

Manaia-ka-lani--'tis called.
When the hook catches land
It brings the old seas together.
Bring hither the large ‘Alae,
The bird of Hina.

Principals

Management

Pelatron's Logo

Native Hawaiian Organization (NHO)